Cocacola Marketing Strategy Essay

For example, for a pack of 375mL x 18 cans of Coca-Cola yielding drinks it is priced at $9. 98 instead of $10. 00. This pricing strategy makes consumers perceive the products to be cheaper. Promotional strategies The business uses a range of promotional activities, shown in the table below. Promotional strategy Explanation of promotional strategy denote The Coca-Cola Company uses advertising as its main opening of increasing consumer awareness. It mainly uses the goggle box. There are numerous television advertisements on Coca-Cola products. This source allows the beau mondes products to reach a large audience.The latest television advertisement for Coca-Cola soft drinks was the You know you want it advertisement. One of the older one are If you drink it, you train better of life The conjunction also uses the radio as another source of advertisement. This is a cheaper source of approach compared to the television. Recently, the company benefited from its involvement in the w orlds celebrated games such as the Olympics and the FIFA public Cup. Where millions were watching these games, the business had substantial advertising and promotions of the companys brands.The cost of advertising over the onetime(prenominal) 3 years is shown in Fig. (11). Cost ($ mil) YearFig. (11) The Coca-Cola Companys advertising costs Personal merchandising Every year, The Coca-Cola Company has a highly trained sales team, which acts as a representative of the company to the retailers. This strategy helps to maintain service and product loyalty. It has been demonstrated by the business to be highly effective. promotional material In February 2003, Vanilla Coke was released to the media as a news brief outlining the huge profit achieved by the business (from the Sydney Morning Herald 14th February 2003).This helped The Coca-Cola Company to strengthen the image of the businesss products. address of dispersion The Coca-Cola Company sells its products to bottling and canning o perations, distributors, fountain wholesalers and some fountain retailers. These then distributes them to retail outlets, milk bar and inlet stores, restaurants, petrol displace and newsagents. The Coca-Cola Company Wholesalers/distributors Retail/corner stores Restaurants, petrol stations Consumers The Coca-Cola Companys distribution channel Place strategiesPlace strategies Explanation of place strategy Indirect distribution. The Coca-Cola Company uses intermediaries in its distribution. That is, the company does not sell its products directly to its consumers. Intensive distribution The Coca-Cola Company uses the intensive distribution strategy. The businesss products are sold in almost every outlet including retail outlets small shops restaurants petrol stations newsagents schools sports and entertainment venues from vending machines (v) Monitoring amp Controlling