Apple Inc. and Samsung Electronics Co. Face off in Court Article - 1

Apple Inc. and Samsung Electronics Co. Face off in Court - Article ExampleApple asserted that Samsung made their devices so identical that customers could perceive those products, produced by Samsung, as made by Apple. A Research carried to this effect, based on witnesses testimonies indicated to the court that a full-blooded number of consumers has confused Samsung tablet computers and smartphones as Apple products.In response to the accusations, Samsung Electronics Co. Countered the claims, arguing that the technology utilize on their Galaxy phones and Tablet computers require two fingerbreadths in scrolling as opposed to one finger technology applied by Apple Inc. In addition, Samsung claimed that their products do not bounce at the end, to maneuver users that it has reached the edged.This case presents allegations of a higher gravity, owing to the nature of the products involved, the investments and technologies applied and the large firms. It is a case that could touch on g reatly on either company once a determination is given. However, the case is still macrocosm pursued and Samsung is yet to present its witnesses and testimonies to refute the allegations made by Apple Inc. It is understood that registering products for patent or for intellectual property rights, is a part of the many strategies in business leveraging and in ensuring that their innovations and concealment will not be breached by other companies engaged in similar businesses. In the begin of this, Apple its products with an aim of presenting distinction and excellence, and to realize what it is known for, dictating what the customer needs.If details of the invention and innovation atomic number 18 permitted to be copied, the company which originally made the product will lose their profit margin. This could adversely conflict on its internal financial management, marketing strategies and operational budgets. This illustrates how the breach of patents could impact the marketing an d production of their products. assembly line is competitive leveraging to satisfy consumers wants and achieve companys target. It is about earning the return on investment. It is an intellectual right. It is justified therefore to bring to court those who pirate products.